Bring colour expertise online. A digital shopping experience that helps people choose a shade and build their hair-care routine.
Make the choice personal.
The team connected product browsing with guided shade recommendations. The Miracle System and Virtual Master Colour Wizard help translate salon expertise into a desktop and mobile experience.
From guidance to a routine.
Product pages, colour selection and the shopping journey share one visual system. The case combines responsive interfaces with product animation.
Product and presentation.
The mobile site, product imagery, interaction heatmaps and the storefront presentation.
